Search engine optimisation (SEO) has paved the way for creating content that reaches more audiences and providing traffic for websites through organic and paid searches. One of the importance of SEO is targeting specific keywords that cater to both your content and your reader. Above all, planning your keyword is essential since it will further your ranking, the website traffic and as a result, promote your brand to wider audiences. 
Google AdWords is increasingly being a part of every marketer’s online advertising strategy. 
It’s the official advertising platform available via the world’s most popular search engine, and businesses are and already have migrated from print to digital advertising. However, for more traditional business owners, there is still a lot of resistance when it comes to trusting the online world and especially Google Ads. 
I’d like to take this moment to ask when was the last time you used the Yellow Pages, the phone book or a Thomsons directory?  
People just don’t do it anymore! 
The eyes and ears of your clients are online. People spend huge amounts of time looking at their phones, whether that’s just browsing and researching, or actively looking for a service. Making sure that your business appears on the page one of Google is vital. 
Standards obviously vary from business owner to business owner. I'm personally of the mindset that sometimes, although ensuring that the content you put out there is relevant and informative and of course factual, it doesn't have to be completely 100% perfect all of the time. Perfectionism, in my personal opinion, as a marketer, is a major obstacle to preventing real business growth. 
A large core algorithm update has been rolled out by Google in August 2018, and many are asking for the specifics and details and how this affects their rankings. This has happened because a handful of website owners have reported that the core update brought negative effects to their Search Engine Results Pages, or SERPs. These effects include significant declines in traffic and lowering of rankings. 
Dubbed as the Medic Core Update, how can you avoid these reported effects? What is it all about, and what’s with the weird name? 
Now known as Google Ads, Google AdWords is a bidding-based advertising platform made available to business owners by - of course, the largest search engine in the world - Google.  
In a nutshell, advertisers bid on certain keywords in the system in order for their advertisements to pop up in the engine's search results. These results can be either on the Search Network, or on Display, meaning, you can have ad placements on Google Search, YouTube, and partner websites. 
But how exactly does it all work? 
Often encountered by rising entrepreneurs and already existing business owners who are curious about content marketing and getting onto the page one of Google, is the question: Should I focus on SEO or PPC? (Facepalm) 
Standing for Search Engine Optimisation, SEO activity produces better search engine rankings and high visibility through organic (or unpaid) traffic. PPC, or Pay-Per-Click on the other hand, focuses on paid clicks, that almost guarantee a top placement instantly on page one of Google. PPC ads appear at the top of Google, which you may have already seen already as “sponsored”. 
As a startup or established business owner looking for new leads, sales and maximum return-on-investment (ROI), which of these two fantastic marketing methods is actually more important? This post outlines the key positives of both SEO and PPC, and points that you should take into account during your decision making process. 
For some people, Search Engine Optimisation (SEO) sounds like a minefield. A minefield they don't particularly want to walk across. However, whether your company operates on a local, national or international basis, effective SEO that works, helps you to get the most out of your market by taking advantage of ranking positions on search engines. 
People are searching for the products & service you have, right now. Getting found for what you do does 3 key things: 
- It'll boost your website traffic (and hopefully sales!) 
- It helps the consumer get what they want 
- It improves your credibility and brand image  
It takes time and effort, but when set and running, it’s a real game-changer for your short & long-term business success. 
The online world is changing at an ever-increasing rate, and algorithm and search engine results are ruling the game, and the success of your business can often depend on how you respond to the latest changes in online marketing. 
Search Engine Optimisation (SEO) is a practice that businesses use to get them higher rankings on search engines such as Google & Bing.  
Currently, within the UK, 94% of all searches made are still done on Google. 
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