Google AdWords is increasingly being a part of every marketer’s online advertising strategy. 
 
It’s the official advertising platform available via the world’s most popular search engine, and businesses are and already have migrated from print to digital advertising. However, for more traditional business owners, there is still a lot of resistance when it comes to trusting the online world and especially Google Ads. 
 
I’d like to take this moment to ask when was the last time you used the Yellow Pages, the phone book or a Thomsons directory?  
 
People just don’t do it anymore! 
 
The eyes and ears of your clients are online. People spend huge amounts of time looking at their phones, whether that’s just browsing and researching, or actively looking for a service. Making sure that your business appears on the page one of Google is vital. 
It’s 2018 - People Are Online! 
 
It’s fair to say that unless you live in a cave – everyone is now connected to the Internet. Whatever you’re looking for, wherever you want to go, there’s a high probability you’re going to search for it on Google.  
 
It’s the same for your potential clients. Whether they’re looking for a restaurant, creating their travel itinerary, or looking to book whatever service they currently need, they're going to search on Google. If your ad gets prompted by their query in the results, then prepare yourself for a few clicks – and a possibly a sales conversion. 
 
Increase Brand Awareness 
 
In the event that someone doesn't click, it’s still a bonus. You won’t get charged (because it’s PPC – Pay, Per, CLICK), but you’ll still have free brand exposure. When they see or read your ad/company message, that’s one point added to brand awareness count. 

Pay Right, But Get More 

The Google Ads system only charges you whenever there’s a successful click through your ad. If your bid for a specific keyword is set at £1, then you get billed exactly £1. 
 
Your campaigns can have daily budgets applied to them so that you don’t overspend. 
 
The higher you bid for each click, and the more keywords you have in the system, the more sales & transactions you can expect to receive. (Given that your ad strategy is well thought out of course and continually optimised!). 
Instant, Real-time Results 
 
AdWords lets you receive fast statistical data about your accounts performance – your data immediately adjusts whenever you get results.  
 
The dashboard will show you the traffic you received, the pages viewed on a specific session, and other important data you need for better targeting.  
 
There's a huge amount of data now available within the AdWords platform, and spending some time studying it to get a better understand of how you are spending your money will definitely serve you well for moving forward and getting more out of your spend. 
 
 
Gain Insights About Your Market 
 
When you start seeing results, you should start analysing the data. The amount of information AdWords has gathered throughout the duration of your campaign will all be available. Simply select a date range and view the data.  
 
These figures given to you are useful to your future campaigns and other marketing efforts, because you’ll be able to gain in-depth understanding regarding the market you are targeting and the audience you are actually receiving. For example, using Adwords can be a superb way to test headlines and also which keywords to use for SEO based on the performance. 
 
Google AdWords is one of the most accurate and powerful platforms for marketers. It is THE ultimate digital generator of leads, and an inexpensive buyer of direct sales for most businesses. 
 
Studying it in detail & testing out different ad & keyword techniques may give your business the transformation boost it needs going into 2019. 
 
To find out more about AdWords and PPC campaigns, please get in touch with us here at Yianni Marketing and we'll be more than happy to talk you through any of the ideas you might have. 
Tagged as: Online Marketing, ppc
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