Posted on 23rd November 2018 at 09:42
Often encountered by rising entrepreneurs and already existing business owners who are curious about content marketing and getting onto the page one of Google, is the question: Should I focus on SEO or PPC? (Facepalm)
Standing for Search Engine Optimisation, SEO activity produces better search engine rankings and high visibility through organic (or unpaid) traffic. PPC, or Pay-Per-Click on the other hand, focuses on paid clicks, that almost guarantee a top placement instantly on page one of Google. PPC ads appear at the top of Google, which you may have already seen already as “sponsored”.
As a startup or established business owner looking for new leads, sales and maximum return-on-investment (ROI), which of these two fantastic marketing methods is actually more important? This post outlines the key positives of both SEO and PPC, and points that you should take into account during your decision making process.