Posts from December 2018

Google AdWords is increasingly being a part of every marketer’s online advertising strategy. 
 
It’s the official advertising platform available via the world’s most popular search engine, and businesses are and already have migrated from print to digital advertising. However, for more traditional business owners, there is still a lot of resistance when it comes to trusting the online world and especially Google Ads. 
 
I’d like to take this moment to ask when was the last time you used the Yellow Pages, the phone book or a Thomsons directory?  
 
People just don’t do it anymore! 
 
The eyes and ears of your clients are online. People spend huge amounts of time looking at their phones, whether that’s just browsing and researching, or actively looking for a service. Making sure that your business appears on the page one of Google is vital. 
Standards obviously vary from business owner to business owner. I'm personally of the mindset that sometimes, although ensuring that the content you put out there is relevant and informative and of course factual, it doesn't have to be completely 100% perfect all of the time. Perfectionism, in my personal opinion, as a marketer, is a major obstacle to preventing real business growth. 
A large core algorithm update has been rolled out by Google in August 2018, and many are asking for the specifics and details and how this affects their rankings. This has happened because a handful of website owners have reported that the core update brought negative effects to their Search Engine Results Pages, or SERPs. These effects include significant declines in traffic and lowering of rankings. 
 
Dubbed as the Medic Core Update, how can you avoid these reported effects? What is it all about, and what’s with the weird name? 
Now known as Google Ads, Google AdWords is a bidding-based advertising platform made available to business owners by - of course, the largest search engine in the world - Google.  
 
In a nutshell, advertisers bid on certain keywords in the system in order for their advertisements to pop up in the engine's search results. These results can be either on the Search Network, or on Display, meaning, you can have ad placements on Google Search, YouTube, and partner websites. 
 
But how exactly does it all work? 
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