Posted on 26th December 2018 at 04:00
Google AdWords is increasingly being a part of every marketer’s online advertising strategy.
It’s the official advertising platform available via the world’s most popular search engine, and businesses are and already have migrated from print to digital advertising. However, for more traditional business owners, there is still a lot of resistance when it comes to trusting the online world and especially Google Ads.
I’d like to take this moment to ask when was the last time you used the Yellow Pages, the phone book or a Thomsons directory?
People just don’t do it anymore!
The eyes and ears of your clients are online. People spend huge amounts of time looking at their phones, whether that’s just browsing and researching, or actively looking for a service. Making sure that your business appears on the page one of Google is vital.