Posts tagged “ppc”

Google AdWords is increasingly being a part of every marketer’s online advertising strategy. 
 
It’s the official advertising platform available via the world’s most popular search engine, and businesses are and already have migrated from print to digital advertising. However, for more traditional business owners, there is still a lot of resistance when it comes to trusting the online world and especially Google Ads. 
 
I’d like to take this moment to ask when was the last time you used the Yellow Pages, the phone book or a Thomsons directory?  
 
People just don’t do it anymore! 
 
The eyes and ears of your clients are online. People spend huge amounts of time looking at their phones, whether that’s just browsing and researching, or actively looking for a service. Making sure that your business appears on the page one of Google is vital. 
Now known as Google Ads, Google AdWords is a bidding-based advertising platform made available to business owners by - of course, the largest search engine in the world - Google.  
 
In a nutshell, advertisers bid on certain keywords in the system in order for their advertisements to pop up in the engine's search results. These results can be either on the Search Network, or on Display, meaning, you can have ad placements on Google Search, YouTube, and partner websites. 
 
But how exactly does it all work? 
Often encountered by rising entrepreneurs and already existing business owners who are curious about content marketing and getting onto the page one of Google, is the question: Should I focus on SEO or PPC? (Facepalm) 
 
Standing for Search Engine Optimisation, SEO activity produces better search engine rankings and high visibility through organic (or unpaid) traffic. PPC, or Pay-Per-Click on the other hand, focuses on paid clicks, that almost guarantee a top placement instantly on page one of Google. PPC ads appear at the top of Google, which you may have already seen already as “sponsored”. 
 
As a startup or established business owner looking for new leads, sales and maximum return-on-investment (ROI), which of these two fantastic marketing methods is actually more important? This post outlines the key positives of both SEO and PPC, and points that you should take into account during your decision making process. 
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