Posts tagged “SEO”

A large core algorithm update has been rolled out by Google in August 2018, and many are asking for the specifics and details and how this affects their rankings. This has happened because a handful of website owners have reported that the core update brought negative effects to their Search Engine Results Pages, or SERPs. These effects include significant declines in traffic and lowering of rankings. 
 
Dubbed as the Medic Core Update, how can you avoid these reported effects? What is it all about, and what’s with the weird name? 
Often encountered by rising entrepreneurs and already existing business owners who are curious about content marketing and getting onto the page one of Google, is the question: Should I focus on SEO or PPC? (Facepalm) 
 
Standing for Search Engine Optimisation, SEO activity produces better search engine rankings and high visibility through organic (or unpaid) traffic. PPC, or Pay-Per-Click on the other hand, focuses on paid clicks, that almost guarantee a top placement instantly on page one of Google. PPC ads appear at the top of Google, which you may have already seen already as “sponsored”. 
 
As a startup or established business owner looking for new leads, sales and maximum return-on-investment (ROI), which of these two fantastic marketing methods is actually more important? This post outlines the key positives of both SEO and PPC, and points that you should take into account during your decision making process. 
For some people, Search Engine Optimisation (SEO) sounds like a minefield. A minefield they don't particularly want to walk across. However, whether your company operates on a local, national or international basis, effective SEO that works, helps you to get the most out of your market by taking advantage of ranking positions on search engines. 
 
People are searching for the products & service you have, right now. Getting found for what you do does 3 key things: 
 
- It'll boost your website traffic (and hopefully sales!) 
- It helps the consumer get what they want 
- It improves your credibility and brand image  
 
It takes time and effort, but when set and running, it’s a real game-changer for your short & long-term business success. 
The online world is changing at an ever-increasing rate, and algorithm and search engine results are ruling the game, and the success of your business can often depend on how you respond to the latest changes in online marketing. 
 
Search Engine Optimisation (SEO) is a practice that businesses use to get them higher rankings on search engines such as Google & Bing.  
 
Currently, within the UK, 94% of all searches made are still done on Google. 
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